Why Social Product Development

Co-location, when all product development team members are working in the same room, is no longer a sufficient or affordable alternative for developing complex products.  To be profitable, products must be developed for global markets which demands knowledge be sourced from locations and regions where it is most cost effective.  Competitive advantage is achieved by bringing together knowledge and capabilities from different places.  Information Technology can provide a means to implement effective and efficient virtual co-location but so far, the results have been less than satisfactory. Read more...